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You are at:Home » Direct-to-consumer sales for obesity drugs are about to boom. JPMorgan sees Eli Lilly as big winner
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Direct-to-consumer sales for obesity drugs are about to boom. JPMorgan sees Eli Lilly as big winner

News RoomNews RoomFeb 25, 2026 11:14 am EST0 ViewsNo Comments2 Mins Read
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Eli Lilly is set to control the GLP-1 market, according to JPMorgan. Expert Chris Schott stated Lilly’s edge originates from its “best-in-class” status, and with aid from its direct-to-consumer service, it might outshine expectations as the marketplace for weight reduction drugs grows. Information launched by its rival Novo Nordisk Monday revealed its next-generation weight problems drug stopped working to match the weight reduction of Lilly’s Zepbound. Schott composed in a Wednesday note that around 1.5 million clients went through direct-to-consumer channels to acquire drugs in the 4th quarter of 2025. That figure will grow, in his view. “We see significant space for more uptake in both the obese population (~ 75mm United States grownups) and in overweight (clients) with bad [insurance] protection or no protection through their companies,” he stated. Schott anticipates that the marketplace will broaden by 2030 to around 8 million GLP-1 clients alone utilizing money payments to acquire the drug, with Eli Lilly’s direct-to-consumer platform LillyDirect set to take advantage of the pattern. He included that there is possible advantage to this price quote as Lilly’s oral drug pertains to market. According to Schott, Eli Lilly will be an out of proportion winner when Medicare protection of GLP-1s starts in April. He anticipates around 4.5 million clients on the insurance coverage strategy will utilize the drug by 2030. “Net web, LLY stays among our leading choices with capacity for product advantage to Street numbers over the next numerous years,” he composed. LLY 6M mountain LLY six-month chart.

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