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You are at:Home » Amazon developing new AI-driven smartphone years after Fire Phone flop: report
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Amazon developing new AI-driven smartphone years after Fire Phone flop: report

News RoomNews RoomMar 20, 2026 10:57 pm EDT0 ViewsNo Comments2 Mins Read
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Amazon is supposedly establishing a brand-new smart device more than a years after ditching its Fire Phone, with prepare for an AI-driven gadget incorporated with Alexa and its more comprehensive services community.

The tech giant’s brand-new effort is called “Transformer” and is being established within the business’s gadgets and services system, according to Reuters, mentioning 4 individuals knowledgeable about the job.

The outlet stated the brand-new phone might be a mobile customization gadget able to sync with the voice assistant platform Alexa.

Information about the awaited cost of the phone, together with Amazon’s monetary dedication to the job and profits forecasts, were not right away clear.

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Sources informed Reuters the job’s timeline is likewise uncertain, noting it might still be ditched.

An Amazon representative decreased to comment to Reuters. Fox Organization has actually connected to Amazon for remark.

Amazon presented the Fire Phone in 2014, product packaging the item with a complimentary year of Amazon Prime.

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Smartphone

While the smart device was released with a great deal of buzz, it got combined evaluations with grievances varying from an uninspired os to its high cost, which was at first $649.

The business canceled the smart device after simply 14 months, taking a $170 million charge for unsold stock, Reuters reported.

Apple and Samsung together commanded about 40% of international smart device sales in 2015, according to Counterpoint Research study, a market Amazon would now be reentering with its reported brand-new gadget.

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The logo of Amazon's Alexa + is displayed on a screen during an Amazon Devices launch event in New York City on Feb. 26, 2025.

According to Reuters, the brand-new smart device would consist of customization functions that would enable users to quickly access Amazon.com, Prime Video and food shipment apps like Grubhub.

The job is concentrated on incorporating expert system into the gadget, which might remove the requirement for standard app shops, the outlet included.

Reuters added to this report.

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