LONDON, Oct. 27, 2025/ PRNewswire/– ICIS, a leading worldwide source of product intelligence, and Strategy Grow Do (PGD), an expert B2B lubes sales consultancy and publisher of the Purchaser Transformation research study and Beyond the Blend podcast, today revealed a brand-new collective training program developed to assist the lubes worth chain fulfill the obstacles of an extremely competitive, digitally progressing market.
The brand-new program will be special to participants at ICIS occasions, going for the 30th ICIS World Base Oils and Lubes Conference in February and will continue as an essential program addition at other ICIS occasions throughout 2026.
The program concentrates on assisting senior leaders in the chemical market boost their sales operations by linking what the marketplace is doing (rates, supply– need and outlook) with how purchasers make essential choice (buyer-validated behaviours and useful sales execution). The ICIS and PGD workshops will provide industrial insights that incorporate ICIS product information with PGD sales training, producing a more powerful salesforce.
The ICIS/ PGD sales training program will include:
- Executive instructions & & customer workshops: customized sessions that line up prices truth with purchaser expectations to form the discussions sales groups have with their potential customers
- Data-enabled training & & modification management: ICIS market insights embedded into PGD’s How to Offer Lubes and Sales Quality programs, utilizing insight to boost and raise daily routines.
- Live Beyond the Blend: recordings, panels and workshops incorporated into ICIS base oils & & lubes occasions, offering delegates useful, buyer-led takeaways.
“ It has actually never ever been more crucial to supply sales groups in the chemical market with the tools, techniques and information to include ress the present market obstacles such as longer sales cycles and lower conversion rates,” stated Dan Campion, Chief Income Officer at ICIS “ ICIS is happy to include Strategy Grow Do training to our world-leading occasions, offering our clients the assistance they require to prosper“
“ This cooperation moves the essential discussions industrial operations require to have from a price-driven method to a concentrate on worth,” stated Steve Knapp, Co-founder, Strategy Grow Do “ By integrating relied on ICIS information with buyer-validated behaviours, we can assist sales groups resolve their clients’ requirements with self-confidence.“
About Strategy Grow Do
Strategy Grow Do is a B2B sales consultancy concentrated on the lubes sector, understood for the Purchaser Transformation research study, the Beyond the Blend podcast, and useful Sales Quality programs that line up offering with how purchasers wish to purchase.
About ICIS
ICIS is a department of RELX Group, a FTSE 10 business with incomes of ₤ 9.4 billion in 2024 and a worker base of over 35,000 throughout 40 nations. We exist to assist organizations in the energy, petrochemical and fertilizer markets make tactical choices, alleviate threat, enhance efficiency and capitalise on brand-new chances.
At ICIS we make a few of the world’s essential markets more relied on and foreseeable by supplying information services, believed management and choice tools. Countless choices are taken throughout supply chains every day utilizing our intelligence and we make this possible through an international existence that provides the targeted, regional insights clients require to accomplish development in a quickly altering world. We form the world by linking markets to optimise the world’s important resources.
Discover More about ICIS here: https://www.icis.com/explore
About RELX
RELX is an international service provider of information-based analytics and choice tools for expert and organization clients. RELX serves clients in more than 180 nations and areas and has workplaces in about 40 nations. It utilizes more than 36,000 individuals over 40% of whom remain in The United States And Canada The shares of RELX PLC, the moms and dad business, are traded on the London, Amsterdam and New York Stock Exchanges utilizing the following ticker signs: London: REL; Amsterdam: REN; New York City: RELX.
The marketplace capitalisation is roughly ₤ 64.1 bn, EUR73.5 bn, $ 85.3 bn *
Logo design – https://mma.prnewswire.com/media/619935/5581409/ICIS_Logo.jpg
Logo design – https://mma.prnewswire.com/media/2804672/Plan_Grow_Do_Logo.jpg
SOURCE ICIS