Trip’s Objective to Reach One Million Fans and Conserve One Million Cups
WASHINGTON, June 5, 2025/ PRNewswire/– Today, Ocean Conservancy and its partner objective revealed the “Safeguard Where We Play Trip” launch, a collaboration throughout objective’s network of locations to decrease their plastic footprint by releasing a multiple-use cup program throughout shows and sporting occasions. The Protect Where We Play Trip will begin at Las Vegas’ Allegiant Arena, which is hosting Coldplay on June 6-7 Other trip stops this summer season will consist of Savannah’s Enmarket Arena for The Lumineers, 2 nights of Billie Eilish at UBS Arena in Belmont Park, New York City and others.
It is approximated that this trip will avoid 1,000,000 single-use cups from getting in the waste stream. Vibrant Reuse, a leading reuse provider, is supporting the trip by handling all multiple-use cup operations at taking part locations.
” We’re so thrilled about this activation since it’s the best mix of objective positioning and financing for functional modifications. We’re grateful for Ocean Conservancy’s cooperation and openness to money concrete services that assist centers carry out sustainable modification, while likewise raising their objective. These are the kinds of win-win collaborations that make it possible for the favorable modification that our sports and show business actually requires,” stated Kristen Fulmer, Executive Director of Objective.
” With 50% of our oxygen originating from the ocean, whether you survive on the coast or numerous miles inland, the future of your preferred video game, performance, or occasion depends upon a healthy, plastic-free ocean. By taking advantage of the pleasure of what it indicates to be a fan, we can influence action and develop an international motion that secures our world for the next generation,” stated Ocean Conservancy’s Chief Brand name and Communications Officer Jenna DiPaolo.
Select trip dates consist of:
- June 6-7: Coldplay at Allegiant Arena, Las Vegas, NV
- September 27: Lumineers at Enmarket Arena, Savannah, GA
- October 25-26: Billie Eilish at UBS Arena, Belmont Park, NY
- More stops coming quickly!
In February, Ocean Conservancy introduced the Protect Where We Play Effort, targeted at rallying sports and home entertainment fans to secure the future of our world, leveraging the reach of professional athletes, artists, and occasions to set in motion countless fans in assistance of ocean preservation. The program includes “Group Ocean Captains” consisting of WNBA’s Napheesa Collier, NFL’s Kelvin Beachum, MLB’s Brent Suter, Paralympian Ezra Frech, and American ballerina Katherine Barkman
The Protect Where We Play Effort is the latest Ocean Conservancy program amongst years of work to secure the ocean from plastic contamination. Because 1986, Ocean Conservancy has actually led the International Coastal Clean-up (ICC), activating almost 19 million volunteers to get rid of 395 million pounds of garbage from beaches and waterways worldwide. Ocean Conservancy has actually likewise led advocacy efforts to avoid plastic contamination through policies at the state, federal, and global levels.
Discover More about Protect Where We Play HERE.
You can discover the Protect Where We Play media set HERE.
ABOUT OCEAN CONSERVANCY
Ocean Conservancy has actually been working to secure the ocean from today’s biggest international difficulties. Together, we develop evidence-based services for a healthy ocean and the wildlife and neighborhoods that depend on it. To find out more, visit oceanconservancy.org, or follow us on Facebook, X (previously Twitter) or Instagram.
ABOUT PROTECT WHERE WE PLAY
Safeguard Where We Play is Ocean Conservancy’s strong, brand-new effort that intends to influence a new age of fan engagement and action by leveraging the sports and show business as a very first entry indicate trigger a wider and more varied variety of “Group Ocean” supporters. You can see the sizzle reel here, check out Forbes’ protection of the launch here, and Pollstar’s Earth Day protection on the origin story of this effort here. To find out more, go to protectwhereweplay.com.
ABOUT OBJECTIVE (Green Operations & & Advanced Management)
objective is a pioneering sustainability-driven subscription and assistance network of over 55 international members from sports, home entertainment, and live occasion locations, consisting of arenas, arenas, theaters, and convention centers. The objective Medals Awards program is the very first industry-wide benchmarking and acknowledgment tool to verify incremental sustainability efforts throughout 10 ESG subjects. Objective uses Salesforce Web No Cloud for carbon accounting and tailored market contrasts, which notifies action-planning, goal-setting, and business collaboration assistance, consisting of connections to vetted suppliers. By promoting cooperation, sharing finest practices, and offering customized assistance, objective empowers companies to improve their sustainability efforts, no matter where they remain in their journey. The Establishing Partners of Objective are Oak View Group, the Atlanta Hawks & & State Farm Arena, Fenway Sports Group, and green structure trendsetter Jason F. McLennan, creator of McLennan Style.
Roya Fox
Sr. Communications Supervisor
rfox@oceanconservancy.org
202.280.6285
SOURCE Ocean Conservancy