STONE, Colo., July 9, 2025/ PRNewswire/– Today, Secure Our Winters ( POW) is happy to reveal the release of its CEO Playbook, an extensive guide created to support CEOs and magnate as they incorporate environment advocacy into the core of their companies.
The CEO Playbook gears up business of all sizes with a clear course to action by using a fundamental understanding of business environment advocacy, the real-world effects of policy engagement, and business case for stepping up. It consists of a tactical structure and a versatile set of “plays” that companies can embrace at their own rate and scale – making it versatile for brand names simply starting their advocacy journey along with those all set to lead from the front.
” The most effective and underused tool business need to battle environment modification is their impact,” stated Erin Sprague, CEO of Protect Our Winters. “POW’s CEO Playbook assists business lead with function, line up environment action with their brand name worths, and enter the highest-leverage function they can play: forming policy and signing up with a motion.”
Established in partnership with Huge Future Objective & & Message and POW’s network of brand name partners consisting of present and previous c-suite executives at New Belgium Developing, Bemis, Deckers, and Strava, the assistance and techniques in the Playbook are drawn from genuine experiences in business environment engagement. Whether a business is seeking to promote for policy, trigger their neighborhood, or construct internal positioning, the Playbook supplies the tools and structure to do something about it with self-confidence.
” Numerous CEOs have actually bought the tough and crucial work to decarbonize their operations, supply chains, and items. POW’s CEO Playbook assists them take the next enter advocacy, where there’s typically untapped ROI for environment effect, staff member engagement, and client commitment,” shared Steve Howard, Chairman of Bemis Associates. “POW has actually been an excellent partner of Bemis’ for many years, assisting bring this work to life, and I’m thrilled to see more CEOs do the very same with the aid of the Playbook.”
The release of the CEO Playbook marks a substantial turning point in POW’s continuous objective to unify outside lovers, professional athletes, creatives, researchers, and services in the battle versus environment modification – highlighting that efficient environment advocacy not just drives favorable ecological results, however likewise reinforces brand name stability, stakeholder trust, and long-lasting organization results.
Download the CEO Playbook and discover more at protectourwinters.org/ceo-playbook.
About Protect Our Winters (POW):
Secure Our Winters is a 501( c)( 3) not-for-profit that assists enthusiastic outside individuals secure the locations and experiences they enjoy from environment modification. Established in 2007 by expert snowboarder Jeremy Jones, POW is a neighborhood of professional athletes, researchers, creatives, and magnate advancing non-partisan policies that secure our world today and for future generations. For additional information, check out www.protectourwinters.org.
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SOURCE Protect Our Winters