RAINBOWCO’s Port Container Equipment Brand Undergoes Strategic Upgrade to Strengthen Global Competitiveness in High-End Manufacturing

NANTONG, China, Aug. 31, 2025/ PRNewswire/– RAINBOWCO (SZ002483), an international leader in high-end devices production, revealed that reliable September 1, 2025, port container devices made at its Taicang, China base will shift from the GENMA-KALMAR joint brand name to the unified group brand name “GENMA”. This tactical relocation intends to improve GENMA’s worldwide brand name impact and marks a brand-new stage in RAINBOWCO’s worldwide growth in high-end devices production.

Following the upgrade, RAINBOWCO’s item brand name portfolio will concentrate on 2 core brand names: “GENMA” and “KOCH”. Established in 2003, RAINBOWCO runs 5 production bases worldwide with over 3,600 staff members and reported earnings surpassing $ 1 billion in 2024. Its port container devices is made by Jiangsu Rainbow Industrial Devices Co., Ltd. ( RIC), a wholly-owned subsidiary of RAINBOWCO, based in Taicang, China

Because starting a tactical collaboration with worldwide devices giant Cargotec in 2004, RAINBOWCO has actually progressively advanced in the port devices sector:

• 2012: Developed a joint endeavor with Cargotec in Taicang, carrying out style, production, and worldwide services for Kalmar heavy port cranes under a dual-brand technique: KALMAR and GENMA.
• 2020: The joint endeavor finished tactical restructuring and was relabelled RIC, enhancing operations and deepening localization.
• 2022: RIC obtained worldwide copyright rights for Kalmar heavy port cranes and introduced the GENMA-KALMAR co-brand to integrate technological strengths and broaden into worldwide high-end markets.
• 2025: The brand name technique is updated, developing GENMA as the core brand name for container port equipment and opening a brand-new chapter in worldwide high-end devices production.

Mr. Martin Wu, CEO of RAINBOWCO, specified: “RAINBOWCO stays dedicated to the high-end devices sector. This rebranding is a significant turning point in our worldwide technique. We will continue to broaden our worldwide production footprint and deepen localized service networks to provide effective, smart options for consumers worldwide.”

Worldwide partners are cordially welcomed to experience GENMA’s newest technological developments at:

• TOC Africa 2025: September 17– 18, Morocco GENMA
• TOC Americas 2025: October 21– 23, Panama GENMA
• TOC Asia 2025: November 25– 26, Singapore GENMA

Find out more: https://www.genmasolutions.com/

SOURCE RAINBOWCO