Super Bowl LIX includes a match in between the Kansas City Chiefs and Philadelphia Eagles, with the Chiefs trying to be the very first NFL group to win 3 straight Super Bowls.
A Benzinga survey discovers whether individuals are most thrilled to view the video game, the commercials, the halftime efficiency or sightings of Taylor Swift.
What Occurred: Super Bowl LIX is a rematch of Super Bowl LVII from 2023 when the Chiefs won 38-35. Like that Super Bowl, this Chiefs and Eagles match will likewise air on FOX, a system of Fox Corp FOX FOXA
Audiences will tune in to see the match in between the 2 giants, who entered the playoffs as the primary seed in the AFC (Chiefs) and second seed in the NFC (Eagles).
Kendrick Lamar might likewise draw in audiences to the huge video game, with Super Bowls often seeing their peak or a spike in viewership throughout the halftime music efficiency.
Numerous audiences will likewise tune into the Super Bowl for the commercials in between. To date, brand names have actually spent $7 million to $8 million for a 30-second area in this year’s huge video game. Fox was even able to get more than $8 million for a few of its last-minute stock of Super Bowl commercials.
Another product that might draw in audiences this year and might result in tape viewership is the existence of music super star Taylor Swift, who is associated with a romantic relationship with Chiefs’ tight end Travis Kelce
Benzinga just recently surveyed its fans to see what element of the Super Bowl they were most thrilled about.
” What’s the most significant factor you’ll be seeing Super Bowl LIX?” Benzinga asked.
- The Video game (Chiefs vs. Eagles): 63%
- The Commercials: 19%
- The Halftime Program (Kendrick Lamar): 11%
- Taylor Swift Sightings: 8%
The NFL national championship was the leading action by a bulk of citizens. Ranking second was the commercials, followed by the halftime program and Taylor Swift sightings.
For contrast, the exact same concern asked by Benzinga on social networks in 2015 saw users on X state the following:
- The Video Game: 54%
- Halftime Program (Usher): 6.9%
- Super Bowl Commercials: 15.3%
- Taylor Swift: 23.8%
Based upon this year’s survey outcomes, more individuals are thrilled about the video game and the commercials with less thrilled about the halftime efficiency and seeing Swift.
Check Out Likewise: Super Bowl Commercials 2024: Total List Of Super Bowl LVIII Advertisements And Business Behind Them
Why It is very important: In 2015’s Super Bowl set a record with approximately 123 million audiences, with 202.4 million individuals seeing a minimum of a part of the video game.
This year’s Super Bowl might set records once again or continue the pattern of having typical viewership of over 100 million individuals and setting brand-new streaming records.
Throughout the 2024 NFL season, the Chiefs were the most-watched group, assisting numerous media business set records for viewership.
Lamar just recently won 5 Grammy Awards, consisting of Tune of the Year and Record of the Year for “Not Like United States.” The artist was formerly part of the 2022 Super Bowl halftime reveal that included Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige.
Apple Inc AAPL signed a handle the NFL in 2022 for the sponsorship of the halftime program and might continue its wins recently with substantial viewership for halftime reveals including Rihanna and Introduce 2023 and 2024 respectively.
” Apple is enjoyed bring the program, starring the definitely unparalleled Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality in addition to lots of unique videos, interviews, playlists therefore a lot more throughout Apple Music,” Apple’s Vice President of Apple Music Oliver Schusser stated when Lamar was revealed as the Super Bowl LIX entertainer.
With another worldwide acknowledged artist, Apple might score huge with cross-promotions of its music functions and the capability to introduce unique material for Apple customers.
Another prospective winner is Universal Music Group UNVGY UMGNF, which has actually contributed to 5 of Lamar’s 6 studios albums. Super Bowl Halftime entertainers frequently see a considerable spike in tunes and albums around the huge video game.
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The research study was performed by Benzinga from Feb. 4, 2025, through Feb. 6, 2025. It consisted of the actions of a varied population of grownups 18 or older. Choosing into the study was entirely voluntary, without any rewards used to prospective participants. The research study shows arise from 107 grownups.
Image: Thanks To Super Bowl LIX Host Committee
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