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You are at:Home » Ads coming to ChatGPT for some US users as OpenAI seeks to generate new revenue
AI

Ads coming to ChatGPT for some US users as OpenAI seeks to generate new revenue

News RoomNews RoomJan 17, 2026 4:49 am EST0 ViewsNo Comments3 Mins Read
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OpenAI stated Friday that it would begin presenting advertisements in ChatGPT to some U.S. users, as the business intends to produce more income ahead of an extremely expected going public.

The business stated it prepares to begin checking advertisements in the coming weeks in the U.S. for users on its complimentary and lower-priced Go tiers, while its Plus, Pro, Service and Business memberships will not consist of advertisements.

” We prepare to check advertisements at the bottom of responses in ChatGPT when there’s an appropriate sponsored service or product based upon your existing discussion,” OpenAI stated in a declaration.

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The business stated advertisements will be “plainly identified” and separated from ChatGPT’s responses, including that users will have the ability to find out why they are seeing particular advertisements and dismiss them.

Advertisements will not be displayed in accounts where the user is under the age of 18, and they can not appear near delicate or regulated subjects like health, psychological health or politics, the business mentioned.

OpenAI stated its advertisements will not affect the responses ChatGPT offers users, and discussions will be kept personal from marketers.

” We never ever offer your information to marketers,” the business stated, including that users can switch off its customization function. “We’ll constantly use a method to prevent advertisements in ChatGPT, consisting of a paid tier that’s ad-free.”

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OpenAI GPT-5 logo

OpenAI has actually relied mostly on memberships for income however might produce substantial advertisement earnings from ChatGPT’s approximated 800 million weekly active users. The business prepares to invest more than $1 trillion on expert system facilities by 2030 however has actually not stated how it will cover the expenses, according to Reuters.

Users might decide to change to competing chatbots, Emarketer expert Jeremy Goldman informed Reuters, including that OpenAI’s relocation might encourage rivals “to clarify their own money making approaches, particularly those placing themselves as ‘ad-free by style.'”

OpenAI stated in its declaration that it’ll gain from feedback and fine-tune its advertisements with time, guaranteeing its “dedication to putting users initially and keeping trust will not alter.”

ChatGPT OpenAI

” Our long-lasting focus stays on structure items that countless individuals and services discover important sufficient to spend for,” the business stated. “Our business and membership services are currently strong, and our company believe in having a varied income design where advertisements can play a part in making intelligence more available to everybody.”

Reuters added to this report.

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