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You are at:Home » Apple May End Up Acquiring Perplexity Like It Did With Beats In 2014, Says Dan Ives—Consumers Need ‘Reasons To Upgrade’ As iPhone Maker Falls ‘Way Behind’ In AI Race – Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
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Apple May End Up Acquiring Perplexity Like It Did With Beats In 2014, Says Dan Ives—Consumers Need ‘Reasons To Upgrade’ As iPhone Maker Falls ‘Way Behind’ In AI Race – Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

News RoomNews RoomJun 12, 2025 6:39 am EDT0 ViewsNo Comments4 Mins Read
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Following Apple Inc.‘s AAPL WWDC 2025, Dan Ives, international head of innovation research study at Wedbush Securities, stated the tech huge ‘may be required’ to pursue a merger or acquisition with an AI platform like Perplexity, or among a number of others– comparable to its 2014 acquisition of Beats— to stay competitive in AI and fulfill growing customer needs.

What Occurred: Throughout an interview with DW Service on Tuesday, Ives went over Apple’s existing position in the AI race, highlighting the business’s drag rivals like Alphabet Inc.’s GOOG GOOGL Google, Microsoft Corporation MSFT and AI start-ups like OpenAI

He highlighted that Apple’s iOS environment might supply a benefit, however the business requires to act rapidly to take advantage of AI.

Check Out Likewise: What’s Happening with GameStop Stock Wednesday?

He likewise kept in mind that customers require factors to update, particularly when AI developments are ending up being an essential motorist in innovation. Without a strong AI offering, Apple threats falling back in a crucial location that’s forming the future of tech.

” On one hand, you have a golden set up base worldwide … you got to generate income from on AI,” he stated, including, “Today they’re method behind and I believe that’s an issue for financiers and I ‘d state even from a customer viewpoint. You require factors to update.”

When inquired about the argument that AI isn’t yet lined up with Apple’s brand name, Ives recommended that Apple should take part in AI or run the risk of being left.

” I do believe perhaps culturally in a few of their requirements … however look, the truth is they’re going to need to accelerate this since it’s the greatest technology development in the last 40-50 years and Apple can’t be on the outdoors searching in,” he mentioned.

Perplexity did not right away react to Benzinga’s ask for talk about whether the AI company is open to acquisition.

Why It is very important: Apple’s brand-new iOS 26 style, “Liquid Glass,” presented at WWDC 2025, is likewise dealing with considerable reaction online. The clear, fluid user interface covers throughout numerous aspects like buttons and the Nerve center, intending to improve user experience.

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Regardless of Apple promoting its development, individuals on social networks, consisting of financier Ross Gerber, have actually revealed strong displeasure, with some stating Steve Jobs would not have actually authorized.

Formerly, Ives likewise identified the occasion as highlighting “sluggish and consistent enhancements,” however eventually dismissed it as “a yawner.”

On the other hand, Gene Munster of Deepwater Property Management stated Apple isn’t yet all set to expose its advanced AI efforts however has time to capture up.

He kept in mind the most crucial WWDC 2025 statement was the Structure Design structure, which makes it possible for much easier on-device combination of Apple Intelligence for designers.

Rate Action: Apple shares have actually decreased 18.48% year-to-date and are down 6.71% over the previous 12 months, according to Benzinga Pro information.

Benzinga’s Edge Stock Rankings show a down pattern for Apple throughout brief, medium and long-lasting durations. Extra efficiency metrics can be discovered here.

Read Next:

Disclaimer: This material was partly produced with the assistance of AI tools and was evaluated and released by Benzinga editors.

Picture Courtesy: Prathmesh T on Shutterstock.com

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