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You are at:Home » Apple ‘Selling Its Soul To The Devil’? Analyst Says Partnering With Alphabet Limits AI Upside – Apple (NASDAQ:AAPL), Amazon.com (NASDAQ:AMZN)
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Apple ‘Selling Its Soul To The Devil’? Analyst Says Partnering With Alphabet Limits AI Upside – Apple (NASDAQ:AAPL), Amazon.com (NASDAQ:AMZN)

News RoomNews RoomJan 30, 2026 1:05 pm EST0 ViewsNo Comments5 Mins Read
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• Apple stock is under offering pressure. Why are AAPL shares decreasing?

The Apple Experts

Wedbush expert Dan Ives preserved an Outperform ranking on Apple with a cost target of $350.

Rosenblatt expert Barton Crockett preserved a Neutral ranking and increased the cost target from $250 to $267.

Goldman Sachs expert Michael Ng preserved a Buy ranking and raised the cost target from $320 to $330

DA Davidson expert Gil Luria preserved a Neutral ranking with a cost target of $270

JPMorgan expert Samik Chatterjee preserved an Obese ranking and raised the cost target from $315 to $325.

Needham expert Laura Martin preserved a Hold ranking without any cost target.

Wedbush on AAPL: AI Up Next

A strong quarter of iPhone sales and assistance keep Apple on the Wedbush Finest Concepts List progressing.

Ives stated he hopes that AI is “on the menu quickly” for Apple. The expert stated more information on Apple’s AI roadmap are anticipated at the business’s WWDC in June.

” While the timeline to incorporate into Siri is longer than we had actually anticipated, Gemini statements were essential relocations for Apple to provide its own individual assistant within its hardware community,” Ives stated.

The expert stated Apple can bring a brand-new subscription-based earnings stream for its 2.5 billion around the world users.

” Our company believe no ‘AI premium’ which might be worth $75-$ 100 per share is factored into Apple’s stock at present rates.”

Rosenblatt on AAPL: iPhone Need May Not Last

A strong record-breaking quarter for Apple and the iPhone was good, however Crockett is hesitant of for how long the need will last.

” History states this effective iPhone cycle will most likely continue for the year, then stabilize,” Crockett stated.

The expert likewise highlighted supply restrictions that might restrict upside for Apple moving forward.

” CEO Tim Cook stated it wasn’t clear when supply restrictions will be clear. However he would not measure just how much of an effect this had on sales.”

Crockett stated the iPhone need and sales resemble previous iPhone launches, considered as replacement cycles. Those strong launches are frequently followed by much slower development.

Goldman Sachs on AAPL: Expense Issues

A strong quarter and assistance might be eclipsing expense inflation issues, Ng stated in a brand-new financier note.

The expert stated supply restrictions likewise restricted the benefit for Apple in the quarter.

” Offered these SOC (systems on a chip) restrictions, we believe there is an even higher possibility that Apple likely will press the launch of the iPhone 18 based design and iPhone Air 2 from the Fall 2026 to the Spring 2027,” Ng stated.

The expert stated Apple’s assistance for second-quarter business expenses would mark the very first time Apple’s opex increased quarter over quarter in a financial 2nd quarter.

With increasing Opex and possibly greater rates for memory, the expert bewares on margins moving forward.

DA Davidson on AAPL: Apple Intelligence Might Assist Need

The iPhone velocity in the very first quarter was “substantial,” Luria stated in a brand-new financier note.

The expert stated Apple Intelligence was an emphasize in the quarter.

” Mr. Cook kept in mind that most of made it possible for iPhones are now actively utilizing Apple Intelligence while highlighting the functions launched because launch,” Luria stated.

The expert stated Apple Intelligence might be a “bigger element” in purchase activity by customers progressing.

JPMorgan on AAPL: Need for Higher-End iPhones A Tailwind

A strong record-breaking quarter that revealed Apple’s execution management need to “calm financier nerves,” Chatterjee stated in a brand-new financier note.

” Within the wider benefits in iPhone need, mix is a tailwind relative to previous years, suggesting a higher mix of customers selecting higher-end of the portfolio, consisting of Pro and Pro Max,” Chatterjee stated.

The expert stated this might assure financiers about issues about any cost boosts for the upcoming iPhone 18.

” As financiers look forward, it is essential to keep in mind the strength in the earnings, which, in addition to the near-term exposure provided in relation to resiliency in Item gross margins near-term will drive benefits to agreement revenues expectations.”

Needham on AAPL: Dealing With Rival Unwise Move

Apple shares not having a substantial response is highlighted by Martin in a brand-new financier note.

The expert stated Apple stock might have restricted upside due to margin compression and limitations on AI development.

” AAPL is partnering with GOOGL to construct its AI structure design. We see this as offering its soul/future to the devil,” Martin stated.

The expert argues that Apple needs to have paid Anthropic more for an offer to keep its information concealed from among its main rivals in Alphabet ( NASDAQ: GOOGL)

Apple (AAPL) Stock Rate Action

Apple stock is down 0.90% to $254.97 on Friday versus a 52-week trading series of $169.21 to $288.61. Apple shares are up 7.4% over the last 52 weeks.

Image: hanohiki through Shutterstock

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