Mobile phone makers like Apple Inc AAPL are hoping that customers will sell their phones for brand-new ones in the next year, a product that might secure extra earnings and greater margins.
A brand-new Benzinga survey discovers that the portion of individuals who have actually updated their phones in the last 12 months is listed below 50%.
What Occurred: Experts highlight that users updating their Apple iPhones might assist the innovation huge increase its yearly earnings after launching the iPhone 16 in September 2024 and preparing yourself to launch the iPhone 17 in the future.
Benzinga surveyed readers to discover where they stand in the upgrade cycle.
” Which of the following explains your smart device presently?” Benzinga asked.
Here were the outcomes:
- I own an iPhone and have actually not gotten a brand-new phone in the last 12 months: 38%
- I own an iPhone and got a brand-new phone in the last 12 months: 22%
- I own a various smart device and have actually gotten a brand-new phone in the last 12 months: 17%
- I own a various smart device and have actually not gotten a brand-new phone in the last 12 months: 15%
- I do not own a mobile phone: 8%
The survey discovered that 53.5% of customers have actually not updated their smart devices in more than 12 months, or an even greater portion if removing out the 8% who responded to that they do not own a mobile phone. The survey discovered that 38.6% of participants have actually updated their smart devices in the last 12 months.
Another essential finding in the survey was the strong brand name power that Apple commands, with 60.4% of the users responding to the concern stating they own an iPhone.
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Why It is very important: The reality that over 50% of users stated they have actually not updated their smart device in more than 12 months might bode well for Apple in the next iPhone release cycle.
Likewise possibly assisting Apple would be the development of AI functions like Apple Intelligence with the iPhone 17. Apple Intelligence launched in October 2024, a month after the iPhone 16 launched.
While users might update to experience Apple Intelligence, the complete advantages of an upgrade cycle might not have actually been understood by Apple and might be struck with a brand-new iPhone that comes requirement with Apple Intelligence functions.
Benzinga likewise asked users which include is the most essential when thinking about a phone upgrade.
” Which of the following is the most essential factor to update to a brand-new phone?” Benzinga asked.
The outcomes were:
- Old phone feels dated: 28%
- Expert system functions: 27%
- Much better battery life: 26%
- Batter cam: 19%
The survey discovered that an out-of-date phone, which might indicate a variety of things, is the most essential aspect when thinking about an upgrade. Ranking second might be the secret for Apple’s future success with expert system includes the second-most essential factor to update a mobile phone.
The research study was carried out by Benzinga from Might 5, 2025, through Might 9, 2025. It consisted of the reactions of a varied population of grownups 18 or older. Deciding into the study was totally voluntary, without any rewards used to possible participants. The research study shows arise from 316 grownups.
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