Cash can’t purchase love, however it may purchase users.
Perplexity AI wagered huge on that concept, revealing a million-dollar Super Bowl sweepstakes that turned asking concerns into a possibly life-altering activity for those utilizing the AI online search engine throughout the Super Bowl.
The contest, arranged for the February 9 Kansas City-Philadelphia video game, is a multi-pronged user acquisition method. Individuals can make approximately 26 entries through a mix of downloads, recommendations, and real app usage throughout the video game.
Perplexity has actually been on a roll recently following a considerable development stage for the San Francisco-based business.
According to the most recent AI App Report from Service of Apps, Perplexity’s user base skyrocketed by 50% in simply 3 months, increasing from 10 million to 15 million month-to-month active users by January 2025.
They just recently launched a self-hosted variation of the questionable DeepSeek R1 thinking design for their premium users, using them the possibility to access an America-first variation of the Chinese design.
CEO Aravind Srinivas made certain to highlight that all this expensive AI processing occurred strictly on United States and European servers, a not-so-subtle nod to issues about DeepSeek information streaming through Chinese information centers.
All Perplexity Pro users now get 500 everyday DeepSeek R1 inquiries (without censorship and triggers not going to China).
Free users get 5 everyday inquiries. https://t.co/wh51MLvmJO
— Aravind Srinivas (@AravSrinivas) January 30, 2025
The business likewise released an AI shopping assistant for its Pro users in the U.S. and, in a relocation that raised eyebrows throughout Silicon Valley, sent a merger proposition to TikTok’s U.S. operations.
Considering it can purchase TikTok, a $1 million reward does not look like an insane marketing relocation.
The contest guidelines are basic. Individuals require to be U.S. locals 18 years or older, with entry requirements that consist of referring a lot of pals and presenting a lot of concerns to the AI throughout the video game.
Do all that and you enter into a random drawing an hour after the last whistle.
Perplexity released a web website with a QR code that individuals can scan to download the app and begin taking part.
While no other AI business are running sweepstakes that we understand of, there make certain to be lots of Super Bowl advertisements showcasing using the magic innovation from Huge Tech.
Polymarket information reveals that wagerers have currently properly anticipated that Google would be amongst them.
” We’re running 50 commercials profiling 50 small companies utilizing AI to get more done– one from every state.” the tech giant revealed recently.
Other AI business are likewise on wagerers’ radars, with OpenAI being the preferred, with a 58% possibility of airing a commercial.
For those who like long shots, DeepSeek has simply 1% chances of protecting a Super Bowl area. Possibly it’ll shock the pack yet once again.
Modified by Sebastian Sinclair
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